3 Tips for Effective Rental Home Inspections
What’s going on in my rental home and how does it look?
Typical Landlord Query
You do want to know, but you don’t want to know. It’s one of those paradoxes in life.
If you do want to know, it’s important to have some type of methodology. Here are 3 tips to making the most of your rental home inspections:
- Spot checks won’t lead to lease extensions. And, in the South, they may get you shot. Being that I usually don’t prefer it when people show up unexpectedly at my door (even people I really like!), most tenants are not going to like it if a property manager shows up unannounced (they might not even like the property manager- I’ve heard this happens sometimes…). Prior to tenant move-in, let the tenants know what type of inspection schedule you are likely to keep (annually, bi-annually, quarterly, monthly (gasp!)) so expectations are set in advance. Don’t feel the need to schedule the inspection when they have company in town; it can be a good idea to give the tenants at least a week notice of your visit. And the tenants don’t need to be there, but make sure they muzzle their pets. Don’t undervalue injury-free inspections!
- If you ask for nothing, don’t be upset when you get it (and you usually will!). Smart property managers want the tenants to know exactly what they plan to look at. But isn’t that like giving students the answers to the test beforehand? Yes!! Having the home in good condition is the desired test effect (even if they have to cram for the test). We send them the exact checklist we are going to fill out a week before we visit. This checklist lets them know we’re looking out for unapproved animals, dirty air filters, smoke smells in the house, cleanliness, lawn care, that our keys work, functional smoke & CO detectors on each home level, and any other things that really stick out (we provide ourselves a little latitude to comment on items not on our checklist). Then we snap 4+ pictures (no bedrooms) and e-mail the filled-out checklist and pictures to the owner.
- If no one is keeping score, no one cares. Sharing the inspection results with the tenants is paramount. They need to know that the property manager is paying attention and cares how they treat and maintain the home. We send them the exact, filled-out checklist we had used on their home. We let them know what corrective actions need to be taken and ask them to get back to us when they do correct any issues. However, the first thing we do is compliment them on the items that are correct. We want the tenants to know we appreciate the things they are doing right, prior to asking them to correct the items they could be doing better.
In short, schedule courteously, announce beforehand what will be inspected, share the results, and praise/correct accordingly. Rental home inspections, when thought out well, can be a positive experience for both the property manager and tenant (and the home itself!).
Brett Furniss is the President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords & Home of $100 Flat Fee Property Management. BDF Realty utilizes their innovative Pod System for exceptional customer service in residential property management, home repairs, and home sales (including Rent-To-Sell) for single-family homes, condos, and town homes in the Charlotte-Metro Area. Contact Us Today!
Learn MoreWhat Rental Home Repairs Should A Landlord Pay For?
Oh, home repairs… One of the aspects of rental home investing that can really eat into a landlord’s financial return. Landlords and tenants both want to have a perfect home, but debate on who should pay for it.
In 10 years of practicing property management in Charlotte, I’ve found that the responses of who should pay for what repairs are unanimous (depending on what faction of people you ask):
Q: Who should pay for broken stuff at the rental house?
A. The owners!! (results tallied from 100% of the tenants)
Supporting testimony: “This house is a piece of garbage! They are lucky I’m a great tenant and renting it. I pay on-time every month; the least the owner can do is make some needed repairs around here. I guess Ebenezer is too busy counting his money to remember the little guy living in one of the houses in his vast real estate empire.”
Contradictory facts: House was lived in by owner prior to tenant move-in. Everything worked fine. Actual real estate holdings of owner are 2 houses.
B. The tenants!! (results tallied from 100% of the owners)
Supporting Testimony: “The house was in perfect condition when the tenant moved in. I lived there for 5 years and everything worked. Now they want every little thing fixed? Who cares if the screen door has a little rip in it? It didn’t kill my family, but the tenant can’t live with a flea once in a while? Please! He doesn’t even have children!”
Contradictory facts: “Little rip” in screen would allow full grown vulture entry. Perfectly conditioned homes would be violently offended at this owner’s shoddy home being placed in the same category as them.
And this is why property management can be challenging at times.
“To pay to repair or not to repair”, that is the question. And it is one that has no clear-cut answer. But, with that being said, there should be some methodology applied to make fair decisions.
My take on some parameters:
1. The house must be kept at code. Major systems (plumbing, heat, electricity, appliances) need to work properly. This includes working air conditioning nowadays (I know the old-school hardliners just stopped reading). I’m aware it used to be a luxury item, but that was a long, long time ago.
2. If it worked when they moved in, it should work throughout their tenancy (some exceptions apply on really high-cost or not-being-manufactured-anymore items). Example: a home was rented with a working gas fireplace. The fireplace stopped working in the middle of the tenancy. The manufacturer went out of business for the parts that were needed to fix it. In my opinion, the owner is not responsible to pay $3K for a replacement fireplace for home that rents for $1K a month.
3. If tenant negligence clearly causes something to break (example: a bottle cap found blocking a garbage disposal from working), the tenant should be billed back for the repair. But a tie goes to the tenant. Think of this as more of a criminal trial (where the tenant is innocent until proven guilty) than a civil trial (only requires a preponderance of evidence). There is a higher standard of evidence required before a tenant can be billed back for a repair (it must be really obvious).
4. Operational items need to be repaired; aesthetic items (aka how the house looks) do not. It should be made clear to the tenant during the lease signing that the home looks the way it looks now and nothing will be done by the owner about it.
5. Just because the tenant is renting the house, it does not mean that they will never spend money on the house. Maintenance items are required (air filters, light bulbs, lawn care, etc.) and are not paid by the owner.
This is obviously not a comprehensive repair policy, but it is a good start. Good luck!
Brett Furniss is the President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords & Home of $100 Flat Fee Property Management. BDF Realty utilizes their innovative Pod System for exceptional customer service in residential property management, home repairs, and home sales (including Rent-To-Sell) for single-family homes, condos, and town homes in the Charlotte-Metro Area. Contact Us Today!
Learn MoreDoes It Matter If Your Property Manager Personally Owns Rental Properties?
When assessing property managers, does it matter if they personally own rental properties? This question is on the same line of thought as:
1. Are sports coaches better suited to coach if they were former players?
2. Is it preferable to have a nanny who is a mother care for your children?
3. Is it better to have former addicts speak at rehab clinics than clean-cut drug counselors?
You may be saying, “Whoa, Brett… could you come up with a better example in #2 above? What percentage of your property management blog readership has gone through the thought process of having nannies taking care of their children?”
Fair enough.
So, in short, the question is whether actual experience matters. I would argue that it does in most cases.
As a Charlotte property manager who owns personal rental properties, I have several things that concern me from painful experience. These may not have the same resonance with a property manager who has never personally dealt with the repercussions (aka writing big checks to other people) for the following:
1. Vandalism/Damage: Is the house in a good enough area that it can sit vacant without being broken into? Do I need to let the police know and put “No Trespassing” signs up? Can I let some of the neighbors I know around the house keep an eye on it? Nothing is worse than fixing broken windows continually when trying to show it for new renters.
2. Utilities: Am I going to be stuck with big utility bills when the house is vacant? I’ve received large water bills (from running toilets) and huge electric bills (from prospective tenants turning the air conditioning down to 40 degrees when visiting the property) from empty houses. In the back of my mind I’m weighing whether I need to keep the utilities on (based on the time of the year) or checking the home during showings to make sure things are kosher.
3. Tenant Wear & Tear: After screening a tenant and talking to their former landlords, it seems like he/she would be a good payer. On the other hand, it seems like he/she is careless and the house is going to need major cleaning and touch-up after he/she moves out in a year or two; this is going to cost big bucks and be a headache then. I know the short-term expediency of having a tenant move-in right away is going to turn into pain later after they move-out. I’ve written painful checks for these repair bills before. My stomach churns thinking about it.
4. On-Time Rental Payments: I’ve got mortgages to pay on the properties every month. I need to get the funds on time and in full so I can pay the bank. It’s not acceptable to not actively collect late rent; late fees must be enforced to dissuade late payments and tenants need to be encouraged to be on time. Unpaid days do matter!
These are just a few of the things that I think would be difficult to understand if a property manager doesn’t own rental properties. It’s one thing to read what not to do in a property management handbook and another to have to clean up messes with your own money. Experience is a very good teacher… and a harsh one.
As a learned man once said, “It’s not that bad to die in a video game. Just don’t try it in real life.”
Brett Furniss is the President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords. BDF Realty utilizes their innovative Pod System for exceptional customer service in residential property management, home repairs, and home sales (including Rent-To-Sell) for single-family homes, condos, and town homes in the Charlotte-Metro Area. Contact Us Today!
Learn MoreThe #1 Question Tenants Ask When Vacating: Give Them the #1 Answer
“When will I get my (full) security deposit back?”
This is the #1 Question property managers get asked when tenants vacate. And this is the #1 opportunity to get the house back in the condition you want. Make sure you take it!
Note: This is not a full-proof plan! Some tenants have a completely different view of “clean” after they move out. As in, “Though the carpets are stained now and the walls are marked up, it is in better condition then when we moved in.” I get it: people can be temporarily delusional to further their own interests. As in, “I didn’t know that the McDonald’s coffee would be hot because it didn’t have a warning on the cup, I swear.”
When I hear the #1 Question through property manager ears, it really sounds like they are asking, “What do I need to do to get my full security deposit back as quickly as possible?” Fortunately, that is precisely the question we want them to be asking!
Getting a house back from the tenant in great condition is a win-win-win for all involved:
1. Tenants: They get all of their security deposit back- yeah! I root for all of our tenants to do this.
2. Owners: They get a property that can immediately go back to market and requires minimal cleaning/fix-up costs.
3. Property managers: They don’t have to take a lot of pictures, document repairs, compute repair costs, and then explain the damage costs to the tenants and owners.
So how is getting a house back in great condition facilitated? The bottom line: You get what you ask for! Ask the tenants (in specific terms) what you want them to do so you can give them their full security deposit back. Examples include:
1. Steam clean the carpets after vacating and leave the receipt as proof
2. Put clean air filters in all the vents
3. Clean out all the appliances, drawers, and cabinets
4. Don’t leave any personal items in the house
5. Put new batteries in the CO and smoke detectors
6. Leave all copies of the keys, garage door openers, HOA passes, etc.
7. Fill in wall holes and touch-up paint where appropriate
8. Make sure the landscaping has been trimmed and the grass cut
If expectations are set, then (at least some of) the tenants will follow them. And this will save some of the “I can’t believe how the tenant left the house!” laments. And also cushion the tenant protests if some of their security deposit is held back.
We can’t expect the tenants to leave a home in “good condition”, when we don’t define what “good condition” means to us. It’s a subjective term.
When tenants ask the #1 Question, they are listening very hard to your response. Give them the #1 Answer. Take this opportunity to detail how you want the property left (and providing a check-off sheet in writing is even better!) while they are focused. Then add, “… so depending on how the property is left and how many repair quotes we need, it could take up to 30 days. If it is left in great shape, you could get it in a few days!”
The #1 Question is good; it shows the tenants care. Make sure you volley back the #1 Answer while you have their full attention!
Brett Furniss is the President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords. BDF Realty utilizes their innovative Pod System for exceptional customer service in residential property management, home repairs, and home sales (including Rent-To-Sell) for single-family homes, condos, and town homes in the Charlotte-Metro Area. Contact Us Today!
Learn More#1 Way to Fill Rental Homes Quickly
Concerned rental home owners are wondering how to best fill their rental properties quickly. So are property managers.
“Everyday my house is empty costs me money! Besides the mortgage payment, it’s the other things that are absolutely killing me- utilities with this unusually cold and snowy winter, HOA dues rising, you name it. I need someone renting (or buying) my home!” is a common lament from homeowners with a vacant home on the market.
As a real estate investor and property manager in Charlotte, I feel your pain. I don’t like vacancies anymore than you. But there is a simple way to make your home attractive. And it addresses the most heard complaint, by far, that I hear about houses and why prospective tenants pass on them. And just what is this revelatory nugget?
Cleanliness. That’s it. Houses are typically not clean. Actually, it’s not that they are not clean technically. It’s that they are not clean enough. Prospective tenants want to see sparkle. They want to see their unblemished reflections coming off of stainless steel. They want to be able to eat off the floors. They want to lap cool spring water out of the toilets (well, I may be pushing it now…). The point is that they really like the houses to be much cleaner than they would normally keep them.
Recently, we switched to a different cleaning service that was more expensive. I would never think of adding expenses to our owner clients (especially in this economy), but I felt that our homes were not standing out as the rental market continued to get more and more crowded.
And it worked. I noticed our rate of conversions of visits to completed applications went up dramatically. This has gone on for months. Thorough, deep-cleaning was more effective than lowering the rental price. This has been especially effective for our rent-to-sell program where people want to fall in love with the house they are potentially buying.
I would challenge you to give it a try. When a house has been on the market for a while and has been getting visits (but no completed applications), resist the urge to lower the price and just pay the dollars to give the rental home a thorough scrubbing (or do it yourself, though I recommend professionals). See if it works!
Cleanliness is next to godliness, the saying goes. Reap the benefits of a shorter courting period with prospective tenants!
Brett Furniss is the President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords. BDF Realty utilizes their innovative Pod System for exceptional customer service in residential property management, home repairs, and home sales (including Rent-To-Sell) for single-family homes, condos, and town homes in the Charlotte-Metro Area. Contact Us Today!
Learn MoreBDF Realty’s Pod System Manifesto: Property Management… Better!
Bring back customer service; let me speak to a human
Customer service is dead.
It’s so frustrating you can never get a live person to handle your question or complaint.
After several minutes of music and advertising, you might even hear “all our customer service people are busy… You might want to go to our website to handle your problem.”
The message is loud and clear: Corporate America does not want to talk to anyone, any time!
Richard Lynch (Charlotte)
From his “Letter to the Editor” Charlotte Observer
As a Charlotte property manager and owner of BDF Realty, I was thinking about our firm’s value proposition the other day in the context of the “Big 3”. The “Big 3” value proposition is a formula that includes picking which two of the following a firm wants to excel at: Price, Quality, Customer Service
Realistically, no firm can excel at all three. McDonald’s, for example, shoots to be great at customer service and price; however, they know the quality of their burgers is not exactly filet mignon (you would go to Ruth’s Chris Steakhouse for that). On the same token, Ruth’s Chris Steakhouse wants to be great at quality of product and customer service, but know their prices are way higher than McDonalds; there are no Value Meals there!
So any firm that tells you they are great at all of the “Big 3” is probably not being overly truthful (including BDF Realty!).
So how does this boil down to property management?
Price: Most reputable property management firms compete on quality and customer service and forgo trying to position themselves as the lowest cost provider; BDF Realty is a member of this group. It helps that home owners are typically too smart to go with the lowest cost property management companies as their home investments are typically in the hundreds of thousands of dollars. Any mistakes in tenant screening, mismanagement, or prolonged vacancy would cost thousands of dollars and make any relatively negligible monthly savings on service quickly moot (without even mentioning health costs associated with a continuously elevated stress level!).
Quality in property management really boils down to technology and efficiency. Though very important, much of the impact of quality as a differentiator can be negated by software and hiring good people.
Customer service is really where property management companies should be competing and where BDF Realty aims to shine. Through BDF Realty’s innovative Pod System (PS), we look to eradicate the two biggest customer service killers: lack of personalization and lack of ownership.
Lack of Personalization
Michael Gerber’s book, The E-Myth, was a huge seller and really revolutionized the way businesses looked at systems. It made a great case about writing out all job responsibilities and then plugging people into the positions with a detailed function (compartmentalization). McDonalds was his textbook example of a restaurant becoming a multi-billion dollar company based on using systems that were so detailed that they could plug in high school kids and still turn out the same quality of product in any McDonalds restaurant in the world. There was a detailed set of instructions for the fryer person, the burger flipper, the cashiers, etc. Sounds efficient, right?
However, the one drawback to Gerber’s approach was the maddening lack of personalization when this process was taken too far. Uber-Gerber disciples thought that all business functions could be compartmentalized for the sake of cost. What resulted was the rigidness and lack of personalization we see when we interact with big businesses now.
Take banks, for example. A call to the bank to find out if your mortgage payment was received takes you through a number of menus and prompts. Then an automated voice might tell you after five or ten minutes after you punch in your account information. If you then want to see if there is a better mortgage rate available, you’ll need to go through even more voice prompts and wait to talk to a live person. You’ll need to give them your account information again. And if you want to let them know you’ll be travelling overseas so your credit card will work, and though they are the issuing bank, they’ll give you another number to call entirely! And you’ll input your account information again!
It’s frustrating, but personal customer service costs companies more money. To achieve personal customer service, companies need to pay and retain good employees who know you, what services you have, and what you like. The higher employee wage cost and the perceived loss of efficiency (for not using compartmentalization) is why it is not prevalent in today’s business world.
The bank example is not surprising because it is part of our everyday life; we’ve become largely numb to it. On-line services have relieved some of the customer service inefficiencies, but this approach is even more impersonal than the phones! Going on the website doesn’t make me feel any closer to the bank and neither does e-mailing [email protected]. Who is “support”? If they don’t get back to me, do I follow up with Support’[email protected]? Or how do I praise “support’s” handling of my issue? Can I contact them directly next time and get the same competent person? Will “support” remember who I am?
Of course not. And I see property management companies setting up their businesses with similar structures. The impersonal approach is simpler to manage when employee turnover is high. It would be easier to just plug in another newly hired person and not worry about changing the contact information.
Lack of Employee Ownership
The other common issue is lack of complete account ownership in property management. If customers have a problem receiving the monthly rent, they need to call the finance department. If they have a question about the repairs being made on their property, they need to talk to the repair department. If they want to know the progress of tenant placement into their property, they need to talk to someone else. Then they often get parked into multiple voicemail boxes! This can really be a headache. What makes it worse is when the person they need to speak to is not [email protected], but rather [email protected].
These “catch-all” e-mail addresses are making employees less accountable. And with this lack of accountability, comes an incentive problem. How do we tie in financial incentives to good performance when one property management account deals with so many different people? Did they leave our company due to dissatisfaction with not getting their rental payments in a timely fashion, or our reports are not what they wanted, or the tenant fill times are too slow, or the communication was poor, or some other reason? Did they stay and want to add other properties with us because of their work with a specific person? It makes it much tougher to correct what is wrong and reward what is right when accounts are overly compartmentalized. I don’t want to piece this information together from seldom filled-out, outgoing customer surveys!
So how is this fixed?
Let’s go back to the bank example and see how I would ideally like to deal with my bank. When I want to find out if they got my mortgage payment, see if there is a better mortgage interest rate available, and let them know by credit card is going to be used overseas, I want to simply write this e-mail (or text message):
To: [email protected] (cell # 704-902-7777)
Hey Jimmy-
Hope you had a good time in Aruba! And congrats on wife #2.
Could you check on a couple of things for me:
1. Did you get my 10/13 mortgage payment?
2. Is there a better mortgage interest rate available that I should be considering?
3. I’ll be in London from 11/13-19 and need to be able to use my credit card without getting busted for fraud J. Can you let the “powers that be” know?
Thanks!
Brett
Why is this e-mail laughable based on service levels now? A bank customer service employee wouldn’t even know how to begin answering this e-mail.
4 Requirements for an Ideal Customer Service Relationship
My customer service needs for an on-going business relationship (like property management) boil down to 4 things:
1. I need a single point of contact for almost all issues (with a real name / e-mail / cell phone)
2. I need to have the ability to reach them directly during business hours (my vendors are allowed to have a life outside work…)
3. They need to know who I am by name and what business I do with them
4. I need to know they care about keeping my business
BDF Realty provides these four requirements through our innovative Pod System!
Property Management Solution- The Pod System
So what is the property management solution for differentiated customer service? BDF Realty strongly advocates and utilizes the Pod System. It’s very simple.
At BDF Realty, every property is assigned a Pod Owner (PO). PO’s are managed by a Pod Manager (PM). The PO:
1. Is the single point of contact for an assigned set # of properties
2. Fosters a tight relationship with the owners and tenants (their clients)
3. Handles all needs for the properties except:
a. Prospective tenant inquiries
b. Initial home fix-ups to prepare the homes for market
c. Outside business hour repair requests
The incentives are in place where the PO has complete ownership and dictates their own earnings based on the financial performance of their pod. The PM just keeps the PO’s on track and measures their activity with the following metrics:
1. Active properties in their pod under management
2. Commissionable items (lease extensions, tenant procurement, etc.)
3. Google Reviews & customer feedback
Being that a BDF Realty PO’s earnings are based on their pod’s monthly financial performance, the PO has a direct incentive to:
1. Treat owner clients well so they retain their management business, add other rental properties they have, and gain referrals
2. Screen tenants well because non-paying tenants are not commissionable and this directly affects their monthly earnings
3. Keep tenants happy so they pay rent and sign lease extensions
BDF Realty’s innovative Pod System promotes personal accountability and employee ownership in residential property management. By increasing customer and employee satisfaction, a true customer service differentiator is achieved.
The Pod System does not reinvent property management; it just makes it… better!
Brett Furniss is the President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords. BDF Realty utilizes their innovative Pod System for exceptional customer service in residential property management, home repairs, and home sales (including Rent-To-Sell) for single-family homes, condos, and town homes in the Charlotte-Metro Area. Contact Us Today!
Learn More
Reviewing the Lease: 3 Simple Things Good Tenants Should Do (And How to Check!)
As Charlotte property managers, we meet with each new tenant and review the rental lease packet (lease, maintenance addendum, move-in inspection form, and, if applicable, the pet addendum) with them before we both sign it. We even send the lease packet via email to the tenants a week before move-in so they can review it and ask any questions prior to our meeting (before they potentially sign their lives away!).
This brings up the million dollar questions-
1. Is this largely a waste of time?
2. Does anyone really read through up to 13 pages of legalese gibberish?
3. Is it necessary to send it to them for early review and then go through it in person?
Answers:
1. No… it only feels like it sometimes…
2. Some actually do read all of it and are prepared with questions (10% – 20%)
3. Definitely!
Why “Definitely!”?
I like sending the lease to the tenants for early review. In the United States, ignorance is no excuse for breaking the law. Providing a clear, reasonable path for tenants to digest, question, and understand the expectations of their lease agreement is a good thing. This shifts the onus on knowing the lease from reasonable negligence (“I saw the lease for the first time when we sat down to get the house keys! If I didn’t sign it, I wouldn’t have a place to live!”) to passive acceptance (“Hmmm… It was provided to me, but I chose not to read it over…”).
In terms of reviewing the lease in person with a new tenant, I don’t think it is necessary to go over it point-by-point. Most of the things in the lease govern what would happen in worst-case scenarios; being able to answer any questions the tenants have about obscure items in the lease should suffice. However, the following three things that make for a good tenant should be spelled out (and if the tenant screening is done correctly, we’ve already checked on these during the application process):
1. Good tenants pay in full and on-time: this is why we do credit checks (do they pay other people on time?), landlord checks (did they pay their previous landlords?), and employment and income checks (can they afford the place?)
2. Good tenants maintain the house: this is why we do landlord checks (did they keep and leave their prior place in good shape?) and include the maintenance addendum (the things they need to do to keep the house up- change air filters, mow the lawn, etc.)
3. Good tenants get along with their neighbors and society at large: this is why we do criminal background checks, landlord checks (did you have any issues during their rental period?), and pet addendums (if your pet does things we don’t like, we can legally ask you to remove it from the home within 48 hours)
If you can narrow the focus to the lease signing (and tenant screening) to these 3 points, you should be in for an enjoyable tenancy!
Brett Furniss is President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords. BDF Realty manages single-family homes, Uptown condos, and town homes in the Charlotte-Metro Area with services that include property management, home repairs, and home sales (including Rent-To-Sell).
Learn MorePutting Your Vacant Rental Home on the Market? 3 Steps To Be Prepared
The news has been all positive for home sellers. And some of you have been ready to sell some of your rental homes for the last 5 years!
The thought equation about selling your rental home looks like this:
Desire to Sell + Rapidly Improving Market + Now Vacant Rental Home = Time To Go To Market?
That is the big question. If the answer is “I think so!”, here are the next steps.
Talk to your property manager and have them run some comparables on your property. If it is determined that you have the room (difference between your rental home’s value and loan balance) to walk away from a sale with a profit (or an acceptable loss), you may decide you want to make a go at it.
If this is your situation, how do you prepare? Here are 3 easy steps:
1. Make sure you have the needed liquidity (cash) – Part 1: You’ll need to fix up your home to market standards. This may include a new paint job, new carpet, professional cleaning, and any other needed repairs.
2. Liquidity- Part 2: You should have a minimum of 4 to 6+ months of mortgage, HOA dues, lawn care, and utility payments at your disposal so everyone still gets paid during this time of vacancy. Unfortunately, you won’t have a tenant making the payments for you while it’s vacant on the market.
3. Decide what your boundaries are:
A. What is the lowest price you are willing to sell for (your property manager can help you factor in what your selling costs are)?
B. How long are you willing to wait to sell it before going back to the rental market?
Once these 3 criteria are considered and you are comfortable with them, it is time to go to market and trust the marketing prowess of your property manager. Then a new equation emerges:
Fixed-up home + Competitive Price + Funds Necessary to Execute the Sales Strategy = Sales Success!
Selling a rental home is a process that takes time and money. Successful execution depends on having the necessary resources and patience to see it through. Good luck!
Brett Furniss is President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords, managing single-family homes, Uptown condos, and town homes in the Charlotte-Metro Area. BDF Realty’s services include property management, home fix-ups, and home sales, including Rent-To-Sell (“When You Need a New Solution to Sell Your Home”). His newest book is A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!) which is available on-line now.
Learn MoreSelling Your Rental Home With 24’s Villain, Habib Marwan
I was watching an old episode of 24 last night (Season 4 for fellow aficionados) and was intrigued by the moves of Habib Marwan, the terrorist leader. In order to distract Jack Bauer and the Counter Terrorist Unit (CTU), he proposes to trade captured CTU agent, Jack Bauer, for the teenage son (Behrooz) of known terrorists, Dina and Navi Araz.
Marwan actually has no use for Bayroos, but CTU doesn’t know that. The trade’s main purpose is to distract and slow down CTU from figuring out the next stage of his nefarious plan (stealing a stealth bomber and blowing up of Air Force One with President Keeler). He wants them to waste their time and resources going after the wrong lead trail with the Behrooz-Bauer exchange. The purposeful misdirection almost works…
I see this misdirection, though unintended, in home sales sometimes. As a home seller, you don’t want to distract and slow down potential buyers for your rental home! Like Marwan, you must decide who your real target is and focus. Marwan never wavered on his priority on taking down Air Force One. He used misdirection to achieve his main goal.
However, don’t use misdirection when selling your rental home! To avoid this, the decision must be made on whether to target owner occupants or investors; going after both (especially when the facts on your home won’t support a good selling proposition to one of the parties) is a waste of time and resources. CTU didn’t have time to track leads to find Marwan AND conduct the exchange for Jack Bauer. This misaligned strategy cost President Keeler his life and was a major intelligence failure.
How do you know whether you want to target an investor or an owner occupant as a buyer for your rental home? The correct strategy to utilize hinges on the answer.
Here are a few questions to ask to determine the appropriate strategy to use:
1. What is the ratio of the monthly rent versus the asking price? In Charlotte, investors ask for anywhere from .008 and up. To get this number, divide the rent by the home price. Ex: On a home for sale for $100K and a rent of $995/month, the ratio is .00995. A ratio near .01 is excellent. A ration closer to .005 – .006 will make it tough to sell to a cash-flow investor. For homes, subtract the monthly HOA dues (or annual dues pro-rated per month) from the monthly rental amount; this usually significantly lowers the ratio and is why many investors shy away from townhomes and condos.
2. What type of discount can be offered on the home? If it needs to sell for full retail, the owner occupant buyer is the way to go. If there is room to discount the home off of retail price, it may be a good candidate for an investor.
3. How much money can you afford to put towards fixing the home up? If it is a lot, then you have the option of fixing up the home nicely and asking for full retail price. If the funds are not available, investors are flexible on repairs if the deal on the home is enticing in terms of cash flow ratio (#1) and discounted off of retail price (#2).
4. Is there a tenant currently in the home? If so, this is a good candidate to sell to an investor and save the holding costs of vacancy. It costs nothing to have a home on the market while a tenant is in it, though there are some logistical issues for showings.
So, the ideal selling conditions per buyer type…
Investor: good cash flow ratio, home discounted, limited repairs done, tenant in property
Owner-occupant: poor cash flow ratio, full retail price, fix-up completed, empty house
Once it is determined who the ideal buyer is for your rental home, the marketing should flow from this decision. So…
Investors: offering your home at local investment clubs, ad verbiage including “signed lease and expenses log provided” in the listing as well as other pertinent investment factoids, posting on real estate investment websites, informing property managers and Realtors who know investors looking to acquire rentals that your home is available and a good deal
Owner-occupants: MLS and other marketing a typical Realtor would provide
Having an aligned strategy to your target market will save money and in Marwan’s case, take American lives! Fortunately for US citizens, Jack Bauer is good at focusing on his target (Marwan) as well…
Brett Furniss is President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords, managing single-family homes, Uptown condos, and town homes in the Charlotte-Metro Area. BDF Realty’s services include property management, home fix-ups, and home sales, including Rent-To-Sell (“When You Need a New Solution to Sell Your Home”). His newest book is A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!) which is available on-line now.
Learn More3 Reasons Why LeBron James Is Like A Superstar Tenant
“LeBron James Picks Heat; Cavs Owner Erupts”
(ESPN headline on 7/9/10 after “The Decision”)
When LeBron James, the best player in the NBA, chose to leave the Cleveland Cavaliers and sign with the Miami Heat in the off season before the 2010 season, it had big consequences for the rest of the league. No one knew this more than Dan Gilbert, the owner of the Cavaliers. His team, which had been one of the best teams in the league with James, was now left decimated and would wind up becoming one of the worst.
Gilbert was so upset that James left he couldn’t hide his disgust, disappointment, and anger in his letter to Cavalier fans. “This was announced with a several day, narcissistic, self-promotional build-up culminating with a national TV special of his ‘decision’ unlike anything ever ‘witnessed’ in the history of sports and probably the history of entertainment. Clearly, this is bitterly disappointing to all of us. The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you.”
Gilbert’s reaction after losing his team’s superstar was raw, genuine, and understandable.
Good tenants are property managers’ superstars. To be a successful property management company, superstar tenants need to stay put!
LeBron James is like a superstar tenant because he:
1. Makes (property) management look good. (Pays on time, takes care of repairs on their own, and get along with people in their community- no headaches)
2. Brings more fans to the game to make the team more money. (Happy owners bring referrals to the property manager)
3. Makes winning look easy. (“There never seems to be any issues and we’ve used this company for years!”)
4. BONUS +1: Needs to be retained!
I can feel for Dan Gilbert. As a property manager, I feel uneasy and disappointed when a good tenant leaves us to rent with another property management company too. We are only as strong as the tenants on our team. I want to make sure they know they are appreciated and that we want to keep them forever.
For organizations to be strong, they need superstars (like LeBron), be it in the NBA or a property management company in Charlotte, NC. We should “erupt” too if someone poaches one of ours!
Brett Furniss is President & Owner of BDF Realty (Charlotte Residential Property Management), the trusted real estate advisor for Charlotte landlords, managing single-family homes, Uptown condos, and town homes in the Charlotte-Metro Area. BDF Realty’s services include property management, home fix-ups, and home sales, including Rent-To-Sell (“When You Need a New Solution to Sell Your Home”). His newest book is A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!) which is available on-line now.
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