Charlotte Property Management Weekly: Rent-To-Own: Why Locking into a Home Price Today is a Brilliant Bet
“You want me to lock into a price today on a house that could be worth $30K less in two years? You’re crazy!” (Potential rent-to-own tenant)
Human nature is a funny thing. There is a herd mentality that seems to be so tough to break. If everyone is buying, then it is the time to buy. When everyone is selling, it is time to sell. When everyone is doing nothing, it is time to do nothing. And so on.
The shrewdest, and consequently, richest investors do the opposite. Examples:
1. “I buy straw hats in the winter.” (John Paul Getty)
2. “The time to buy is when there is blood in the streets.” (Wall Street Mantra)
So, basically, the idea is to buy low (and when no one else is) and sell high. That makes sense to me. Let’s see how this translates into rent-to-own deals being formulated today.
Rent-to-own home transactions (aka lease options) have become in vogue in the past year or two since the banks stopped lending to a large part of the public. Lease options allow tenants to lease the property, while buying an “option” (aka the contractual right) to purchase the property at a locked-in price sometime in the future (typically anywhere from 1-3 years). So, in short, the rent-to-own tenants rent and can buy the property at a pre-negotiated price anytime during their lease period. It’s pretty simple.
The purchase of the option (cost: typically 1-5% of the home’s purchase price) is a sticking point for some tenants now; I would argue that it is the best, and most vital, part of the deal for people who want to be homeowners, especially now. Why? For a few thousand dollars, the tenant gets:
1. Peace of mind: the owner cannot sell the property out from under them, nor jack up the purchase price at the last minute
2. Financial flexibility: the option can be exercised (aka the tenant purchases the home), or not. So the house can be test-driven for a few years and the tenant can choose to buy it if they like the price of the home; if not, they can keep renting or move-out. Let’s take a quick poll: how many people who bought homes in the past 5 years wish that they bought an option (with the ability to walk away hassle-free from the house) instead of actually purchasing? Let’s see… a few thousand dollars to buy an option or the home value dropping tens of thousands of dollars minimum with no escape clause. Your call.
3. Home flexibility: the tenant can make upgrades, paint rooms, and basically make the home their own. They don’t have to ever move out, if they choose.
4. A brilliant bet on the housing market
What? What’s with point #4? Lease options equal a tenant bet? No, not just a bet, but a great bet. A brilliant bet.
The housing market is in flux. There has been a prolonged historical drop in home prices that is trending even lower. People are scared. The crowd is not buying homes. There is blood in the streets. Wait- could this be the time the great investors would be telling you to buy?
Of course. The housing market is really low. Through a lease option, rent-to-own tenants could buy an option to lock into a depressed home price today that would be exercisable for the next several years. And the option would cost only a few thousand dollars, and has a huge upside for profit when the housing market recovers.
Break away from the crowd! Use lease options for brilliant financial returns!
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: Rental Home Walk-Throughs: 4 Ways to Protect Yourself
“You know you have a good compromise when both sides are slightly unhappy.” (Many Authors Credited)
As a Charlotte property manager, my least favorite part of the job are the end-of-lease walk-throughs; that is, when the tenant moves out, and we visit the property to check out its condition. If there are damages, we need to decide whether they are “normal wear and tear” (no charge to the tenant) or damages that need to be repaired from the tenant funds. It’s very subjective.
There are three scenarios when it comes to these property manager walk-throughs. The house is left in:
1. Great condition: The tenant gets their security deposit back and the owner doesn’t have to pay much to get the home in market shape. Everyone is happy.
2. Mediocre Condition: Some of the damage is normal wear and tear, and some of it was caused by too much rough play by the tenant. This is where the greatest conflicts occur between owner and tenant.
3. Poor Condition: The security deposit is basically conceded by the tenant. They know they don’t deserve anything back and hope that there is no future contact concerning the property. The owner is able to use the security deposit to mitigate repair costs.
I’m going to focus on the most challenging situation, the home left in “mediocre condition”. This can elicit two different responses from the same walk-through report:
Owner: “You’re killing me! That tenant treated my home like a kid’s tree house and they are only being charged $500 for damages? Add a zero please! They should be put in jail! Did they ever think to cover the food in microwave so it didn’t erupt all inside of it? Did they decide to save money on towels and wipe their hands on the walls? The carpet was new when they moved in! You’re being easy on them! You represent me, remember? Why do you like them so much?”
Tenant: “You’re killing me! I treated that home like my own! I cleaned it daily. We took our shoes off when we were inside (which we shouldn’t have even bothered with, being that the carpet was shoddy-looking when we moved in- I told you this!! Remember??) There might have been a couple things wrong, but I could have fixed them for like $50! $500? Are you crazy?? I thought you liked me! This is highway robbery! You’ll be hearing from my attorney!”
Property managers are really trying to do the right thing, but are stuck in the middle of competing interests. It’s sort of like being friends with both the wife and the husband when they are in the midst of a divorce. You want to be friends with both (like usual), without either of them feeling slighted. Practically-speaking, that can be tough to do!
To make this experience as clean and easy as possible, I’d offer the following four suggestions to landlords:
1. Trust your instincts- there is no “right” answer and it is usually impossible to make both parties entirely happy
2. Be specific on damages and document repair costs
3. Have a consistent methodology on how costs are assessed
4. Take pictures or use video during the walk-through so tenants can see the damages they are being charged for
Though rental home walk-throughs can’t always be pain-free, there are ways to limit potential fall-out from this necessary part of the property management business.
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: When Should Rental Rates be Negotiated?
As a Charlotte-area property manager, we get contacted (usually via e-mail) by prospective tenants asking us if the owner is willing to accept less than the listed rental rate. This question gets asked before the tenant even looks at the rental home.
I guess with the “new normal”, Group-On world we are living in, some might assume that consumers are not willing to look at something that isn’t drastically reduced; I don’t necessarily agree with this. But it does bring up the question: How does a property manager answer such a query on an immediate price reduction? There are obviously two ways to do this.
Question from Prospective Tenant: Will you lower the price even though I haven’t even seen the home and have done nothing besides click the rental ad to e-mail you?
Answer from Property Manager: Yes! How much would you prefer to pay? The list price is merely a starting point for negotiations, my astute friend! Property management’s new business model is akin to the “suggested donation” for entrance into a benefit concert. By the way, all the new chairs in our office are of the “EZ-Fold” style; we sit on them while eating our Burger King “Have It Your Way” Whopper, Jrs.
OR
Answer from Property Manager: No! The listing price is the listing price! I’m offended by your audaciousness, you crooked wretch! In a battle of wills, we will win. Think about it: our downside is that the rental home is on the market for a few more days; your downside is homelessness. The rent has now doubled for you! Scram!
Neither of these is a winning response (caution: do not use these responses at home or the office), but they do cover each end of the spectrum of responses to this “negotiation.” The best answer is somewhere in the middle of this spectrum. But where?
First of all, let’s clarify what a “negotiation” is. A true negotiation is where both sides give something of value and, in turn, receive something in return. In this example, the property manager is giving a discount in rent (real dollars), and the tenant has not even committed to visiting the property (let alone filling out an application and putting down a deposit)!
This example is not a negotiation; it is an example of a fishing expedition. Or a game show called, “How Desperate is the Owner to Rent Out their Property?” So giving away rent money for nothing is an obvious no-go. The best answer to an immediate query about reducing the rent would be something along the lines of, “I’m not sure how the owners would feel about that. If you visit the property and are interested, it is certainly something I could ask them.”
Okay, this does risk alienating some people. However, if the rental price is close to market value, then other renters will materialize. However, if the house has been on the market for a while, this may be a game you want to play. Proceed cautiously so you don’t wind up throwing free lawn care and daily Bojangles biscuits in as well to close the deal.
What about if the tenants do look at the property, are interested, and then try to negotiate the rental price? If the owner is willing to reduce the rent, I think an argument could be made to do this; however, this would be only if the tenants are strong candidates (great credit scores, landlord history, and income). Tenants who pay on time, keep the property in good shape, and do not create problems for others (neighbors, police, and property managers…) are worth their weight in gold. If they do not fit this bill, I would decline any reduction in rent.
Rental rate negotiation may be subjective, but common negotiation rules still apply. Make sure you get when you give! No “quid” without “quo”!
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: Property Management Owner’s Dilemma: Get Bigger, Stay the Same, or Sell Out?
Business is a funny thing; one is never allowed to be satisfied. If you start a company, grow it, and begin to cash flow it, then that’s good, right? Isn’t that the idea? I thought it was, at least.
However, it really isn’t if you read the news, watch television, or attend any business group meetings. The things that people want to talk about are:
1. What are your growth figures in terms of revenue? Projected out to 2015?
2. Is your social media and digital strategy sound? Have you made the time and financial investments?
3. Have you thought about geographical expansion? Franchise? Office openings?
And on and on and on. There apparently isn’t any downtime allowed! If you sit pat, you’re destined to fail. You must reach for the stars of worldwide domination! The purpose of making money is to reinvest it! Get on it! Get bigger! Now!
So rapid growth is left as the only option, unless you want to be considered a “burned-out” property manager. If you choose to pursue slower, organic growth, you can be called “uninspired”, a “non-visionary”, and lazy. No one writes articles on business people who stay the course! Those stories got chopped out early in the editing room. But despite many loud naysayers to the contrary, staying the same is certainly a very viable option. It’s just the “keeping on, keeping on” strategy. Nothing is wrong with that!
But what about if you really are “uninspired” now? You are burned out! You are a property management company owner (or real estate agent) who doesn’t want to deal with the business anymore. You are looking to get out and sell out. How would you do this?
You could hire a business broker to find someone who wants to add property management to their real estate brokerage company, or just wants to own a stand-alone property management company. These instances are pretty rare and the business broker would truly be earning their money if they found someone who will buy your smaller firm (under $1M in revenues)!
What is more likely is that you would sell your management accounts to another property management firm. For example, I received a letter the other day from one of the largest property managers in town; this letter was undoubtedly sent to every property management company in the area. The letter asked to buy up the property management accounts we had.
In mergers & acquisitions speak, they were utilizing a typical roll-up strategy of buying up every smaller company in the area to accelerate their growth. They had no interest in our systems or procedures; they just wanted to throw our management clients into their management machine. This would be a fast way for them to grow rapidly. It also would be a quick way for “uninspired” property managers to get out of the business and make some quick money off of their company. A true win-win? Possibly!
To grow, stay, or go- it’s a personal decision that shouldn’t be the result of other’s expectations. There are options available no matter what you and your company’s strategy is!
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: Why Can’t Property Managers Guarantee How Long it will Take to Fill a Vacant Property?
Question from client: “How long will it take for you to fill my home with a tenant?”
Answer from property manager: “It should be in the next month or two, but I obviously can’t guarantee that.”
Comment from client: “Okay, I completely understand. I wouldn’t want you to speculate about the result of an action that you do for a living and your company has executed repeatedly well for the past 19 years (according to your ad).”
Question from hungry patron: “When will my eggs be ready?”
Answer from waiter: “It should be in the next 10–20 minutes, but I obviously can’t guarantee that because I’m not the cook.”
Comment from client: “You lazy imbecile! I’m starving- shake a leg! It should take 2 minutes- tops! Tell your guy back there to skip a smoke break and crack a couple eggs!”
What’s the difference? Clearly, it’s customer expectations. In some industries the expectations are really high, and in others it’s low. It’s just the way of the world.
So why don’t property managers guarantee the time it will take them to fill a rental property? Is it because they can’t (obviously)?
If you’re an experienced cook, you know approximately how long it takes to cook something. You’ve got to track down the ingredients, mix them up, and cook them for some length of time. It can be estimated (within a few minutes) of how long this will take. The “Guaranteed 10-Minute Breakfast or It’s Free” promotion should be easy to execute without giving away the farm.
The same should go for a property manager, right? If they know:
1. What time of the year it is
2. How fluid the current market is
3. The condition of the home
4. The rental price
It should be enough information for a tighter estimate of when to expect. There are just not that many variables to consider and factor in! So why are there no guarantees then? And why is it “so obvious” that a property manager could never give one?
Q. When will this basketball game be over?
A. Sometime today, but I obviously couldn’t guarantee that
Dominos Pizza did the “20 Minutes Guaranteed, or it’s Free” delivery promotion for years and they were able to pull it off with many more variables to consider (traffic, events going on in the city, number of orders, employees not showing up to work, weather, etc.).
So why not property managers? Are filling a home time guarantees a matter of can’t, or won’t?
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: Rent-To-Sell Your Home? Best Time is Now
“Wow! How disingenuous! Could you think that because you create rent-to-sell transactions for living? Isn’t that like asking a barber if you need a haircut?”
At least that’s what I’d be asking as a reader. We live in a skeptical age, and that’s okay.
Let’s start with a story:
An average man meets a beautiful, energetic woman. He is taken. “If I could spend the rest of my life with her,” he thinks, “My life would be complete and I’d truly be happy! Just having her on my arm…” He knows he wants to marry her.
So why doesn’t he just ask her point blank? That answer is easy. She’d think he was crazy! She doesn’t know anything about him; and the one thing she knows is that he isn’t that attractive! There are much better suitors out there! So what does he do?
He courts her. He asks her on a date. He asks her on many dates. He buys her flowers, takes her to expensive restaurants, listens to her stories, compliments her, and tries to show that he is an amazing man. She doesn’t fall in love with him at first, but day by day, she grows fonder and fonder of him.
Then, sometime later in the future, when she is vested and knows (almost) everything about him, she professes her love. And, at that point, he knows he is close to getting what he has wanted since her first laid his eyes on her. He picks the right moment and proposes. And she says, “…Yes!”
I’ll take a short pause so you can collect yourself, grab some tissues, and kiss your spouse.
This story is just like rent-to-sell (okay, huge transition here!). Home owners want to sell their homes more than anything. Buyers are scarce and selling in a short time period for full price is almost impossible. Cheap flings (focus on “cheap”) are the rage as neighbors’ houses are being sold for half price (short sales and foreclosures). Home owners are desperate and have to give their homes away and accept the consequences of future damaged credit.
Home owners just want to sell their homes, much like the man just wants to get married. But, with this economy, the reality of that happening quickly on good terms is almost crazy. So what to do?
Rent-to-sell (placing rent-to-own tenants into vacant homes for sale) is the courtship process. These tenant-buyers get to live in the house, work on improving their credit scores, make the home improvements they want, and work on building up a down payment so that they can buy (when the time is right).
And why is it the best time now to rent-to-sell? This is simply because the banks will have to lend more money out in the future! This stagnant housing market is killing their earnings. They will need to find a way to jumpstart this part of the business by lending to responsible parties (aka like tenants who pay their rent on time for 1-3 years, have improved credit scores, and a nice down payment?).
The time to put rent-to-own tenants into vacant homes for sale (rent-to-sell) is now. When the tenants are ready to buy, the future market should be looking a lot better for successful (loan and sale) consummation!
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: “List to Last” Still True?
There are many sayings that become axioms as their wisdom becomes evident over time:
“Don’t throw good money after bad”
“The way to a man’s heart is through his stomach”
“Diamonds are a girl’s best friend”
In real estate, the wisdom for real estate agents was “list to last”; this means that the agents who want to last in the business should take a lot of sales listings (aka put houses on the market for sale). The rationale is that if an agent has a lot of houses on the market for sale or rent, it is probable that some of them will and they’ll make money.
Taking listings requires resources from agents. Agents need to take pictures, gather information, put the listing up on websites, take phone calls, and then pay for advertising. There is also the time expended fielding inquiries about the home, showing it to potential buyers, and giving status reports and tips to their seller clients. The more homes the agent has on the market for sale or rent, the more resources that are required.
And this isn’t a paid gig! The agents are working on faith that some of the houses will sell and they will be reimbursed for their expenses. Agents are putting themselves into position to be lucky. Fortunately, in the past, this usually worked out well.
Now, however, houses aren’t selling very swiftly. And more people than ever want to sell their homes. “List to Last” can be the fastest way to go broke. Agents that were salivating over the amount of listings they were personally accumulating are now singing a very different tune. Not only are they being sucked dry financially, the toll of anxious seller’s phone calls are sucking them dry psychologically.
“Why isn’t my home sold yet? You said you were different!”
“Why haven’t there been more showings? Why aren’t I seeing any offers?”
“Are you any good? How much money are you spending to advertise my property? You are just one of those agents who puts the home on MLS and then sits back to collect the commission, aren’t you?”
“List to (Not) Last” or “List to Leave (the Business)” may seem more apropos axioms. Amassing home listings that don’t move is both financially and mentally taxing. So what to do?
One word- Prequalify. In a world of limited resources, agents need to expend their resources judiciously. They need to know with a high degree of certainty that they can execute a transaction for a client. This is already commonly done by buyer agents who won’t show properties to clients who aren’t prequalified by a bank to purchase. This needs to be the norm on the sell side as well. That means not accepting every listing opportunity (gasp)!
Specialized firms do this everyday. Auction firms take listings that they know they can sell; if the client isn’t willing to (or can’t) take whatever offer that comes, they don’t expend their resources to put it on the block. It’s the same with short sale firms. If a client isn’t willing to let their credit get shredded, they typically won’t walk through the firm’s doors. Clients prequalify themselves.
General brokerage has a “come one, come all” message; prequalification of clients is done at the individual agent level. And, to have staying power in the real estate business, it’s important that it actually happens!
Listings are still vital to the business of real estate agents, but they need to be homes the agents know they can sell or rent. So, in the new normal, the axiom should read, “List (the Homes You Can Actually Transact) to Last!”
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: What Does it Take to Sell a House in this Market?
Most of the calls for our rent-to-sell program (rent-to-own tenant placement into vacant homes for sale) are about addressing one primary need; unfortunately, that need is not for our rent-to-sell program (per se)! The need they are addressing is selling their home as quickly (and for as much money) as possible. If a company existed that could do this consistently, they would be inundated with business (and profits)! It would be like owning the only service station with gas in city limits.
Every real estate company says they can sell a home quickly and profitably for a variety of reasons:
“We have an 11-point marketing program for new home buyers!”
“I’ve forgotten more about Google search engine optimization than my competitors have ever known combined. Your house will be on top of the search engines!”
“My astrological sign is telling me that whatever I touch will sell. Like ‘Tommy Boy Sr.’, I could sell a ketchup popsicle to a woman in white gloves!”
Alas, most of these claims have limited validity in terms of their actual effectiveness. What really works in this economy is having:
1. A special, unique house in a desirable area that people really like
2. One of the lowest prices for sale on the block
These are the two extremes of the spectrum of houses for sale. One end has great, unique homes offered at full price; the other end has abandoned (or trashed) homes offered at fire sale prices (foreclosures, auctions, short sales, etc.).
What about the millions of houses for sale in the middle of the spectrum? That is, regular homes that can’t be severely discounted by the owners?
That is the million dollar question. As of now, there are no sure-fire ways to sell regular houses within 90 days and for near full price. For these homes, selling is largely a waiting game depending on a degree of luck.
How are regular houses being sold? After all, some do sell everyday somewhere in the world!
These sales are usually happening due to a relaxation of one of the two major contract terms- time or money. This type of trade off is necessary to make sales happen.
To sell within 90 days (time), the price (money) has to be lower than other comparable homes for sale. To sell for full price (money), the time needed to sell must be much longer (think years!).
For owners of vacant, regular homes that can’t discount steeply (and don’t want to eat their mortgage every month), we are recommending the rent-to-sell method of selling. Rent-to-sell is creating a market of willing buyers and willing sellers and putting them into lease option (aka rent-to-own or lease purchase) relationships. Or said more simply, rent-to-sell is placing wanna-be buyers (people who can’t qualify for a bank loan right now) into the homes of wanna-be sellers (owners who have their vacant, regular homes languishing on the market). The wanna-be buyers then rent the home for sale until they can buy it.
So how do you sell a regular home in this market? The answer is to either give in on price (huge cut) or time (rent-to-sell). It’s that simple.
What trade off are you willing to make to sell your home?
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: Are Monthly Rental Home Inspections Desirable?
I was asked recently if our property management company provided monthly rental home inspections for houses under management. I assume what was meant was the kind of inspection where we go into the property, check everything out, eat dinner with the tenants, and then help any young children with their homework. Then we’d set a time to visit again the next month before hugging goodbye. Smiles would be all around.
This type of inspection would work if we were renting out the “Little House on the Prairie” and the harvest was plentiful that fall. But I’m not even sure how welcome we’d be if the rain wasn’t coming and Pa had to sell one of their prized cows to make ends meet. And I’m not sure how happy they would be to have another mouth to feed when we stopped by for our monthly inspection; we’d, of course, be slightly embarrassed that dinner conversation would focus on the eviction our clients, the Olsen’s, are ordering us to execute on them (“If rent isn’t paid, file for eviction on the Ingalls’s promptly on the 11th! No more famine excuses!”).
Unfortunately (and fortunately), modern life isn’t like this anymore. Tenants don’t want the property manager coming around; they’re busy and don’t want their property managers tied into their social life (usually).
However, rental home inspections are sometimes necessary. But how often should they be conducted? Let’s examine the pros and cons of a monthly visit:
Pros of monthly inspections:
1. Knowing what the tenants are up to
2. Lease violations would be quickly recognized and dealt with
Cons of monthly inspections:
1. Become a preferred rental vendor of the old KGB and Gestapo
2. Limited benefit for costs associated with frequent visits
3. Tenants will be hateful and not rent from you
4. Pushback from tenant privacy issues
5. Forced to deal with issues that arise- do you evict? Tough decisions and ultimatums have to be handed down, and then they need to be carried out.
More on #5. The “sometimes ignorance is bliss” is a tough one to explain. “I always want to know what is going on in my rental house!” Do you?
If violations are found, are you ready to evict? If the tenant is paying on time and in full every month, do you want your property manager looking for reasons to get rid of the tenants? Eviction is expensive! And when the tenants are being evicted, no one is paying the rent anymore. That’s a double whammy on costs.
Well, warnings could be issued. “If this happens one more time, then you’re out!” If there is evidence that it did happen the following month, you really do have to evict them now. If not, what is the purpose of these monthly inspections anyway? Inspections are not meant to paint the owners into a corner. At the end of the day, you want paying tenants to stay, right?
Inspections can be useful; some violations need to be dealt with immediately. However, even the Ingalls’s wouldn’t think it was rude if you stopped by on a much less regular basis!
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: Rental Homes Don’t Need to “Dress” Well?
Everyone knows that for a home to sell (especially in a challenging economy) it needs to look its best. Now does that logic apply to rental homes in terms of leasing them out?
Not from what property managers sometimes hear from rental home owners:
“It looks fine. It’s just a rental.”
“I’d live here with the place looking ‘as-is.’ I don’t think I’d want a prissy renter who couldn’t deal with a few minor issues and a little dirt.”
“The other property manager down the street said it was fine the way it was. You want me to spend how much to fix it up?”
I’ve heard the analogy that a house should “dress” like it’s dating when it’s on the market for sale, and “dress” like it’s married when on the rental market. I’m not sure if I’m more bothered by:
1. The connotation that spouses don’t try to look their best for each other once they are married
OR
2. That property managers have to resort to relationship analogies to get people to actually listen to them
That being said, I think there is a semblance of truth to the fact that homes for sale need to “dress” better than homes for rent.
But… there is a direct cost to this! And this is when “monthly rent versus value” arguments start. Let me explain.
When we are assessing what a rental house can rent for, we provide a range of rental prices (example: “Your house should rent in the “$1,100 – $1,300 a month range.”). We ask the owner to pick the price they want to rent it for. Well, duh! Everyone (except the morons) would pick the $1,300!
Well, after further thought, maybe not. There are drawbacks to marketing at the highest rental price when the rental house doesn’t match up to competing homes; drawbacks like the house staying vacant for a long, long time!
In order to command top rental dollar, the rental home needs to:
1. Have minimal flaws and look really good
2. Offer equal or more tangible value than similarly priced rental homes
So, if owners don’t want to spend the funds to have the house look immaculate and the house is not the same or a better value than similar rental homes, they may want to list it at a lower price (like $1,150). This will ultimately offer a better ROI as they won’t have to eat their mortgage payment and expenses for the many months it might take to rent it out (this happens when price is not correlated well with market value).
Unfortunately, the market doesn’t lie. With the internet, prospective tenants can find hundreds of rental homes that are all competing to get their attention and money. The market is efficient; rental homes that offer good value will get quickly snapped up, and the ones that don’t will sit.
The way a home looks is the most important criteria in how much a renter will pay each month in rent. If the home has “some minor issues and a little dirt”, there is value lost when compared to a fully functional, clean rental. The rental rate needs to be adjusted downward or the home will sit empty for months and months.
The bottom line is that good-looking homes offer more value, which will command a higher rental rate, and be vacant for less time. This generates more money for the owner. The converse is equally true. So “dressing” does make a difference!
Wait- it’s also true that a well-dressed person who looks their best at all times will generate more, and better-heeled, suitors…
Maybe there is something to this “dressing” relationship analogy after all?
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
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