Charlotte Property Management Weekly: Rent-To-Sell Your Home? Best Time is Now
“Wow! How disingenuous! Could you think that because you create rent-to-sell transactions for living? Isn’t that like asking a barber if you need a haircut?”
At least that’s what I’d be asking as a reader. We live in a skeptical age, and that’s okay.
Let’s start with a story:
An average man meets a beautiful, energetic woman. He is taken. “If I could spend the rest of my life with her,” he thinks, “My life would be complete and I’d truly be happy! Just having her on my arm…” He knows he wants to marry her.
So why doesn’t he just ask her point blank? That answer is easy. She’d think he was crazy! She doesn’t know anything about him; and the one thing she knows is that he isn’t that attractive! There are much better suitors out there! So what does he do?
He courts her. He asks her on a date. He asks her on many dates. He buys her flowers, takes her to expensive restaurants, listens to her stories, compliments her, and tries to show that he is an amazing man. She doesn’t fall in love with him at first, but day by day, she grows fonder and fonder of him.
Then, sometime later in the future, when she is vested and knows (almost) everything about him, she professes her love. And, at that point, he knows he is close to getting what he has wanted since her first laid his eyes on her. He picks the right moment and proposes. And she says, “…Yes!”
I’ll take a short pause so you can collect yourself, grab some tissues, and kiss your spouse.
This story is just like rent-to-sell (okay, huge transition here!). Home owners want to sell their homes more than anything. Buyers are scarce and selling in a short time period for full price is almost impossible. Cheap flings (focus on “cheap”) are the rage as neighbors’ houses are being sold for half price (short sales and foreclosures). Home owners are desperate and have to give their homes away and accept the consequences of future damaged credit.
Home owners just want to sell their homes, much like the man just wants to get married. But, with this economy, the reality of that happening quickly on good terms is almost crazy. So what to do?
Rent-to-sell (placing rent-to-own tenants into vacant homes for sale) is the courtship process. These tenant-buyers get to live in the house, work on improving their credit scores, make the home improvements they want, and work on building up a down payment so that they can buy (when the time is right).
And why is it the best time now to rent-to-sell? This is simply because the banks will have to lend more money out in the future! This stagnant housing market is killing their earnings. They will need to find a way to jumpstart this part of the business by lending to responsible parties (aka like tenants who pay their rent on time for 1-3 years, have improved credit scores, and a nice down payment?).
The time to put rent-to-own tenants into vacant homes for sale (rent-to-sell) is now. When the tenants are ready to buy, the future market should be looking a lot better for successful (loan and sale) consummation!
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: “List to Last” Still True?
There are many sayings that become axioms as their wisdom becomes evident over time:
“Don’t throw good money after bad”
“The way to a man’s heart is through his stomach”
“Diamonds are a girl’s best friend”
In real estate, the wisdom for real estate agents was “list to last”; this means that the agents who want to last in the business should take a lot of sales listings (aka put houses on the market for sale). The rationale is that if an agent has a lot of houses on the market for sale or rent, it is probable that some of them will and they’ll make money.
Taking listings requires resources from agents. Agents need to take pictures, gather information, put the listing up on websites, take phone calls, and then pay for advertising. There is also the time expended fielding inquiries about the home, showing it to potential buyers, and giving status reports and tips to their seller clients. The more homes the agent has on the market for sale or rent, the more resources that are required.
And this isn’t a paid gig! The agents are working on faith that some of the houses will sell and they will be reimbursed for their expenses. Agents are putting themselves into position to be lucky. Fortunately, in the past, this usually worked out well.
Now, however, houses aren’t selling very swiftly. And more people than ever want to sell their homes. “List to Last” can be the fastest way to go broke. Agents that were salivating over the amount of listings they were personally accumulating are now singing a very different tune. Not only are they being sucked dry financially, the toll of anxious seller’s phone calls are sucking them dry psychologically.
“Why isn’t my home sold yet? You said you were different!”
“Why haven’t there been more showings? Why aren’t I seeing any offers?”
“Are you any good? How much money are you spending to advertise my property? You are just one of those agents who puts the home on MLS and then sits back to collect the commission, aren’t you?”
“List to (Not) Last” or “List to Leave (the Business)” may seem more apropos axioms. Amassing home listings that don’t move is both financially and mentally taxing. So what to do?
One word- Prequalify. In a world of limited resources, agents need to expend their resources judiciously. They need to know with a high degree of certainty that they can execute a transaction for a client. This is already commonly done by buyer agents who won’t show properties to clients who aren’t prequalified by a bank to purchase. This needs to be the norm on the sell side as well. That means not accepting every listing opportunity (gasp)!
Specialized firms do this everyday. Auction firms take listings that they know they can sell; if the client isn’t willing to (or can’t) take whatever offer that comes, they don’t expend their resources to put it on the block. It’s the same with short sale firms. If a client isn’t willing to let their credit get shredded, they typically won’t walk through the firm’s doors. Clients prequalify themselves.
General brokerage has a “come one, come all” message; prequalification of clients is done at the individual agent level. And, to have staying power in the real estate business, it’s important that it actually happens!
Listings are still vital to the business of real estate agents, but they need to be homes the agents know they can sell or rent. So, in the new normal, the axiom should read, “List (the Homes You Can Actually Transact) to Last!”
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn MoreCharlotte Property Management Weekly: What Does it Take to Sell a House in this Market?
Most of the calls for our rent-to-sell program (rent-to-own tenant placement into vacant homes for sale) are about addressing one primary need; unfortunately, that need is not for our rent-to-sell program (per se)! The need they are addressing is selling their home as quickly (and for as much money) as possible. If a company existed that could do this consistently, they would be inundated with business (and profits)! It would be like owning the only service station with gas in city limits.
Every real estate company says they can sell a home quickly and profitably for a variety of reasons:
“We have an 11-point marketing program for new home buyers!”
“I’ve forgotten more about Google search engine optimization than my competitors have ever known combined. Your house will be on top of the search engines!”
“My astrological sign is telling me that whatever I touch will sell. Like ‘Tommy Boy Sr.’, I could sell a ketchup popsicle to a woman in white gloves!”
Alas, most of these claims have limited validity in terms of their actual effectiveness. What really works in this economy is having:
1. A special, unique house in a desirable area that people really like
2. One of the lowest prices for sale on the block
These are the two extremes of the spectrum of houses for sale. One end has great, unique homes offered at full price; the other end has abandoned (or trashed) homes offered at fire sale prices (foreclosures, auctions, short sales, etc.).
What about the millions of houses for sale in the middle of the spectrum? That is, regular homes that can’t be severely discounted by the owners?
That is the million dollar question. As of now, there are no sure-fire ways to sell regular houses within 90 days and for near full price. For these homes, selling is largely a waiting game depending on a degree of luck.
How are regular houses being sold? After all, some do sell everyday somewhere in the world!
These sales are usually happening due to a relaxation of one of the two major contract terms- time or money. This type of trade off is necessary to make sales happen.
To sell within 90 days (time), the price (money) has to be lower than other comparable homes for sale. To sell for full price (money), the time needed to sell must be much longer (think years!).
For owners of vacant, regular homes that can’t discount steeply (and don’t want to eat their mortgage every month), we are recommending the rent-to-sell method of selling. Rent-to-sell is creating a market of willing buyers and willing sellers and putting them into lease option (aka rent-to-own or lease purchase) relationships. Or said more simply, rent-to-sell is placing wanna-be buyers (people who can’t qualify for a bank loan right now) into the homes of wanna-be sellers (owners who have their vacant, regular homes languishing on the market). The wanna-be buyers then rent the home for sale until they can buy it.
So how do you sell a regular home in this market? The answer is to either give in on price (huge cut) or time (rent-to-sell). It’s that simple.
What trade off are you willing to make to sell your home?
Brett Furniss is the President & Owner of BDF Realty (“Charlotte’s Most Innovative Property Management & Investment Company”), and Rent-To-Sell Realty (“When You Need a New Solution to Sell Your Home”) which specialize in rent-to-own (lease options) and rent-to-sell homes. His newest book, A Real Estate Agent’s Complete Guide to Representing Rent-To-Own (Lease Option) Tenants (Delight Clients, Fill Vacant Homes, and Earn $2,250* Upfront! (*Minimum!)
Learn More