Don’t Be a Desperate Housewife (or Landlord), Just Push the Right Buttons
“Desperate times call for desperate measures.”
Hippocrates
Typing the word “desperate” makes me think of the old TV show, Desperate Housewives. The story centered on four suburban women who were neighbors. They found themselves making risky choices in order to look good, be fulfilled, and live the lives they thought would make them happiest. This made their lives hectic and drama-filled. And it also made it one of the most successful shows on TV for its 8-year run.
However, no one really wants to live the way they did; it may be entertaining to watch, but it’s not peaceful. Desperate is not desirable.
Desperation can elicit hopelessness and cause knee-jerk reactions:
I never think anyone is going to marry me! So I’ll lower my standards and date anyone and try to make it fit.
I don’t have any money and lots of debt. I’ll rob a bank.
We need to win a championship this year or the fan base will be calling for my head. I’ll trade away future draft picks, get a marginally better player now, and hope it works out.
We see it in all walks of life in many different situations. Desperate situations make people feel that they have little choice but to make hasty and risky decisions. And these decisions generate results that usually share one common trait- they are poor.
For landlords, they typically begin to feel desperate when their rental properties are vacant and they need tenants to move-in and start paying rent. Things look bleak as time rolls by and there has been:
- Financial bleeding: mortgage payment, management costs, utilities, lawn mowing
- Vandalism and/or squatting while vacant
- Only substandard applicants applying
It’s tough. There is pressure on landlords to accept the first person that has the deposit and first month’s rent to put down. “Just move in quickly, please!! We need this off the market to get the rent coming in!”
As a Charlotte property manager, we are not immune to this either. We get some version of this at times:
Aren’t you the professional?? Why is my property empty? What does your marketing look like? It doesn’t seem to be working, bud!! I could do better than this myself!
Desperation can take hold… And it takes discipline to stick to the fundamentals and not succumb to the pressure.
When a property has sat on the market for longer than expected, the key is not to panic! Slow down, take a breath, and push the right buttons:
If there are no showings of the property:
- Double-check the marketing, add/replace pictures, make sure the home is coming up in on-line searches. Then see if any showings happen. If not, go to step #2.
- The price is too high. Lower it ASAP. Prospective applicants are not seeing the value on-line versus other homes.
If showings are being generated:
- Ask people who have seen it why they are not filling out an application. It will usually come down to some cosmetic issue. Take care of the issue! Note: Some “cosmetic issues” are personal preference- if it is not a major flaw and only one or two people comment on it, it might not make sense to address it if it is costly. If almost everyone mentions it, it either needs to be fixed or the price needs to be lowered (or both).
I remember we had a large house on the market that “desperately” needed work. We did not want to pay for it (it was going to cost a lot to get to market shape) and we were hoping we could slide by with one more rental cycle before ordering the major (cosmetic) fix-up. We went a few months with several showings, but no approvable renters from those who filled out an application. Most non-applicants who visited the home cited a few issues they wanted addressed. What to do?
The easiest way path is to give in to the desperation, roll the dice, and approve a risky tenant. In contrast, experienced landlords will reject substandard tenants, double-check the marketing, fix any reasonable home repair issues, and lower the price. It’s better to wish you had a tenant than wish you didn’t.
Don’t fall for the feeling of desperation and press the panic button! Stick to the fundamentals and your future self will thank you for dodging the money/time/emotional sinkhole of the eviction process. Don’t let yourself become another desperate resident of Wisteria Lane!
Happy Landlording!
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Is Signing Zion Williamson a Worthy Tenant Placement Strategy?
“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. 25 The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock. 26 But everyone who hears these words of mine and does not put them into practice is like a foolish man who built his house on sand. 27 The rain came down, the streams rose, and the winds blew and beat against that house, and it fell with a great crash.”
(Jesus Christ in Matthew 7:24-27)
“…(Zion) Williamson and the team quickly agreed on a five-year rookie max extension worth at least $193 million. The new deal will kick in at the start of the 2023-24 season, and the figure could rise to $231 million if Williamson makes an All-NBA team or wins a major award next season. The No. 1 overall pick in 2019, Williamson’s career has been plagued by injuries and concerns about his conditioning. He missed nearly his entire rookie season after undergoing knee surgery, was shut down early in his second season with a broken finger and did not play at all last season due to a broken foot that required surgery and did not heal as quickly as expected.
When he has been on the floor, he’s been spectacular. In his second season, when he played 61 games, he averaged 27 points, 7.2 rebounds and 3.7 assists per game while shooting 61.1 percent from the field, and was named an All-Star. All of which is why, despite his injury history, the Pelicans were eager to extend him as soon as possible. At the same time, giving $193 million to a player who has been on the court just 85 times is a risky proposition.”
(Jack Maloney in CBSSports.com 7/29/22)
As stated above by Mr. Maloney, when Zion Williamson is healthy, he is a spectacular basketball player loaded with potential. With experience, he could even be much better!
If Zion was a healthy tenant, he’d be the dream of any landlord. He’d be paying above market rent, he’d keep the place spotless, the rent would come in early each month, and there would never be any outside complaints about him. He’d maintain the property flawlessly and even take care of minor repairs on his own (and on his own dime!). His uncle would be a world-class handyman who loved to stop in and help his nephew out with some free repairs and upgrades from time-to-time. He’d kick some courtside tickets to his favorite Charlotte property manager when the Pelicans came in to play the Hornets. And, to boot, Zion would love the house and want to rent it forever.
Cash flow heaven!
But what if, as his application suggested could happen, he got hurt and lost his job? Things could start going downhill quickly for Mr. Williamson (and his landlord):
Rent? Late and not paid in full. Eviction is probably required (NBA tickets now nixed)
Repairs/Maintenance? Not up to it
Outside Complaints? The lawn guy who is not getting paid stops the service. Air filters are too expensive now. The HOA and City are up in arms and threatening fines.
His Beloved Uncle? Now that Zion is hurt again, he doesn’t seem to come around…
But Zion? He still wants to stay in the house forever!
As a property manager in Charlotte, we get rental applications from people similar to Zion. They have a lot of potential and are willing to pay top rent, but their rental screenings show that they are susceptible to bad stretches of luck (which made some of their past tenancies bad landlord experiences…). The question is: are they just isolated events in their lives or a pattern? Is Zion Williamson going to continue to miss seasons with injuries or will he turn the corner? It’s impossible to predict. The New Orleans Pelicans apparently believe he will be healthy as evidenced by them handing him a $193M guaranteed contract.
So is the high risk, high reward strategy a good or bad one? I believe it depends who the landlords are and whether they can financially handle the downside.
Example: The institutional investors who have bought up thousands of houses in Charlotte seemed to have embraced the high-risk strategy. They list their rental homes for above market rent and then accept risky tenants who are willing to pay. Does it pan out? Well, I had read something that said one of the institutional investors had a 25% eviction rate; that’s super high (bad!). It also means that 75% of their tenants were able to pay the above market rent to them monthly (good!). So spread over enough houses, the excess rent may be able to pay for the evicted houses that face no incoming rent, court costs, and needed repairs. The math could work, even in their favor(!), when factoring in that they probably have faster tenant placement times due to less stringent tenant screening.
However, we work mostly with smaller investor-landlords (the “Mom-and-Pops”), where this strategy wouldn’t work well. One bad tenant could destroy their profit for the year, let alone two of them. We need “build on the rock” tenants, not “sand” tenants, because our property management clients need them to hold up in storms. So that has been the strategy that we have used. It requires more stringent tenant screening and sometimes a longer placement time. But we will feel it is the wise strategy for our particular client base.
Zion is a great, generational basketball talent and all basketball fans want him to get healthy so they can enjoy watching him play. But not all landlords can afford to risk $193M to find out if he’ll even be on the court. Pick your tenant placement strategy accordingly!
Happy Landlording!
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Steve Martin, Roxanne & Tenant Identity Issues
In the timeless appeal of romantic comedies, one of the tried-and-true story lines is the ugly guy who tries to get the really beautiful girl who is out of his league. I was thinking of the movie, Roxanne (with Steve Martin and Daryl Hannah), and realized bringing up that reference was probably on par with bringing up Ben-Hur with Charleston Heston at this point- it’s like how long ago was that??? But humor me…
In Roxanne, Darryl Hannah is the beautiful bombshell and Steve Martin is the smitten, huge-nosed fire chief who does not feel worthy to pursue her. A much better-looking, witless firefighter expresses interest in Hannah and Martin decides to help him; he gives him romantic ideas and poetic things to say to woo her. Hannah loves it and the romance is on. Of course, the subterfuge can only work for so long until it is discovered and then… (you’ll have to get the VHS to find out the dramatic ending!). But, suffice to say, the ruse did not help either of them with their relationship with her in the aftermath.
Outside of Hollywood endings, lying about one’s identity is not typically a long term, winning strategy. And as a property manager in Charlotte, we are seeing a lot of prospective rental tenants misrepresent themselves on their applications (right now, I’m applauding myself for my diplomacy in that last statement). Okay, to be more direct, some applicants are outright lying. And this may be the worst that I’ve seen in my twenty years of screening tenants. It’s high quality “fakery”- doctored paystubs, friends as landlord references, other people’s information being offered (with better credit & criminal reports), etc.
Why? I believe it is a combination of much higher rental rates and inflation. Housing and regular living expenses cost much more and this has eroded the financials of many prospective renters; debt levels have increased, credit quality has declined, and landlord reports have less nice things to say. So, it makes it harder to have prospective tenants pass muster on screening criteria.
The thing is, at its core, good tenant application screening is designed to protect everyone (especially tenants!). I don’t know how many times I’ve given some version of this stump speech:
Listen, we want to approve you as a tenant. We easily get paid the majority of our fees to place tenants, not turn them away. But prospective tenants with similar incomes have a tough time making it work at this rental price coupled with their other monthly obligations. Then when rental payments inevitably aren’t made, it creates a bad situation for everyone: the owner doesn’t get the money, which forces us to use available avenues to secure the money, and then it creates a lot of all-around stress. No one wants that- trust me, we do not want to chase you. So, let’s avoid it and find a less expensive rental house for you.
Of course, most people don’t like to be told “no”, no matter how nicely or well-meaning the message might be. So, they try to avoid the “no” by submitting falsified information making their application appear stronger.
How do we figure out what tenant information we receive is true and what is manufactured? As President Reagan famously said, “trust, but verify.” And verify. And verify. And verify.
As landlords, we need to ask a lot of questions, especially now. Call landlords and wait to get them on the phone. Is the information the same as what is stated on the application? Call the employers and do the same. Is there a potential fraud alert on the credit application? Do the paystub calculations for taxes and deductions pass an eye test? Request bank statements to confirm the money flow.
It takes more time. And applicants do not always like the increased scrutiny- and they’ll tell you this! But there is a lot at stake. Since the CARES Act, evictions take more time and a wrong applicant can be very costly. Take the upfront time to avoid the backend headaches.
Steve Martin and his young accomplice had Daryl Hannah fooled… up to a certain point. Smart and thorough landlords need to make sure that certain point is prior to handing the keys over!
Happy Landlording!
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